the brand world method masterclass
Ready to be hired for your vision?
I will teach you how to position yourself as a director and give you all the tools to build a brand world in 60-minutes. This work changed my business enquiries and I'm so excited to hear what it will give to your career.
FROM THE LIVE ROOM
food photographer
“Actually it kinda clicked for me!”
food photographer
“It was so good! So much to think about.. I had to wonder what I did around that age. I think it's something to think about and work on who we are”
food & Product photographer
“Amazing thank you so much!!! Really enjoyed reflecting more on what makes me, loooking forward to looking more into colour hues”
Are you ready to:
Stop competing on price?
Learn how brands and production companies make hiring decisions?
Feel more confident and excited about your personal work?
Feel proud of your brand?
in 60-minutes I will teach you:
Pillar 01
Voice & marketing
How your brand world shows up in words and marketing. Your bio, your captions, how you approach projects. The thing that makes a brand trust you with the bigger budget before you've even spoken.
Pillar 02
Visual World
Your colours, your lighting, your textures. The world that becomes unmistakably yours - your story that is built to repeat across every shoot, every frame, every brief.
Because when a brand lands on your portfolio, they should feel like they've arrived somewhere exciting.
Pillar 03
Brand essence
The layer most photographers skip and spend years paying for. We're going into your values, your point of view, who you're genuinely for and who you're not.
You'll leave knowing exactly why the right brand will choose you over anyone else.
Everything included:
60-minute Masterclass Replay + brand world workbook with ai prompts to continue the work in your own time
You want more clients, and bigger budgets so you can sit back and focus on the creative work (and not worry every month if you have enough to pay the bills)
You're already a brilliant photographer. The work is good, sometimes really good.
But the right brands aren't finding you yet. The rates aren't catching up to your talent. The dream creative projects keep going to someone else, and you can't quite work out why. And you deserve to be paid well.
It's not because you need to shoot more or because you need a sharper edit, a better preset, or another course on Instagram.
It's because no one including the brands you'd kill to work with can yet feel the connection with your storytelling.
That's what we're gonna fix today: Your brand world and positioning so that you're talking to the right audience, whilst building trust and work you're truly proud of.
You already know what it feels like to deeply desire something, trust it, and feel completely ready to say yes.
The difference is what happens when it's your turn to be seen, chosen, and paid well for your work.
HEY,
I’m
Jenni!
So glad you're here. I'm a food photographer + director based in London, and the founder of Her Edit.
I spent years shooting those £400 jobs and getting emails “sorry we don't have any budget” - the only thing I changed was my personal projects and my brand world and now my day rate starts at £1550.
If I can do it, so can you.
This masterclass is the framework I wish someone had handed me three years earlier.
Recent clients include: Wild Nutrition, Mathieu Teisseire, Preto Group, The Ivy Group, Dowse, Coworth Park Hotel, The Savoy Hotel, Baileys, Smeg UK, Burlington Hotel, P&O Cruises, Waitrose, The Salt Room, Tutto UK, St Martin's Lane Hotel, WISKIT, Black Rock Restaurants, The Dorchester Hotel, Sanderson Hotel, Chef Matt Gillan, The Benedict, Maldon Oysters UK, Fitz Sparkling Wine, The Grand Hotel, China Tang, Richmond Hill Hotel, Bottle & Jug Dept, Pahli Hill
Got questions?
WHAT'S ACTUALLY INCLUDED WHEN I BUY?
The 60-minute masterclass replay (yours forever), The Brand World Map Workbook Companion (32-page PDF), and The Brand World Map Prompt Pack - four AI prompts that turn your workbook answers into a one-page map. All delivered to your inbox the moment you enrol.
HOW LONG DO I HAVE ACCESS TO THE REPLAY?
Forever. Download it, save it, rewatch it. There's no expiry date and no platform you can lose access to.
HOW LONG WILL THE WORKBOOK TAKE TO DO PROPERLY?
Two to three unhurried hours, ideally spread across a week. Work in pencil, let your answers settle, come back to them. The version of your brand world that emerges over seven days of thinking is the one that holds.
WHAT ABOUT HER STUDIO — SHOULD I JUST JOIN THAT INSTEAD?
This masterclass is the foundation. Her Studio is the year-long container where the work actually grows - 12 campaign-level projects, technical training, pitching, and a community of photographers building this alongside you. Most people start here and join Her Studio once the foundation is in place. Masterclass attendees get a discounted entry - details land in your welcome email.
REFUND POLICY?
Because of the digital deliverables (workbook, prompt pack, replay), all sales are final. If something feels off - email me and we'll talk. I'm not in this to take anyone's money for work that hasn't landed.